Track what you paid, what got made, and what it actually returned — per creator, per campaign.

How to use

1. Log every creator payment the day you send it. One row per creator per campaign.
2. Fill in results at 7, 30, and 90 days after the content goes live. Revenue often lags the post.
3. Only count revenue you can trace — promo codes, UTM links, or a clear sales lift against your baseline. If you can't trace it, leave it out.
4. CPC, Cost per Redemption, and ROAS calculate automatically. ROAS above 1x means the campaign paid for itself. Above 3x is a partnership worth renewing.
5. Group the table by Creator to see your renew-or-cut list across campaigns.

The first four rows are sample data — delete them when you're ready to start.

Your blended ROAS = the Attributed Revenue sum ÷ the Cost sum (both totals sit at the bottom of the table). Don't average the ROAS column — that weights a $200 test the same as a $5,000 campaign and will mislead you.

Campaign Log

Built by Jeff Hallstead · Momentive Ventures